Appointment of Geneviève Brodeur

3 May 2022

To support the company’s development, MELS President Martin Carrier is pleased to announce the appointment of Geneviève Brodeur as Vice-President, Studios & Business
Development of MELS.

This appointment comes at a time when MELS has the wind in its sails. The market for television series and film projects is booming and the company has seen strong growth in demand for foreign blockbuster productions. In 2021, MELS announced the enlargement of its studios with the construction of MELS 4 and unveiled its new state-of-the-art virtual production stage.

“With all of MELS’ current projects, we need a solid operational structure to support our evolution,” says Martin. Carrier. “In addition to her talent for sales, Geneviève has deep expertise in CRM systems. She has already tackled many challenges at MELS and her appointment will help us strengthen our market approach and develop our offerings on various markets.”

“I am happy to put my experience to work for a fast-growing company and take on such exciting challenges!” says Geneviève Brodeur. “I am fortunate to have teams with vast expertise to rely on in advancing MELS and developing its business strategies.”

As Vice-President, Studios & Business Development, Geneviève will report to MELS President Martin Carrier. She will have three core responsibilities: managing studio personnel and operations, studio business development and marketing, in collaboration with the other sectors, and developing business intelligence tools. An accomplished manager, Geneviève has been working in Quebec’s media industry since 2005. Since joining Quebecor in 2015, she has earned a reputation for strategic thinking and results oriented leadership.