The idea behind the project? Yes, for Pierre-Luc painting and drawing have always been a way to convert ideas into images. With motion design, he puts those ideas into motion. “I make design come to life!”
To find a project’s DNA, he begins with the storyline. But how do you translate the plot into graphics with the right look, the right typography, the right colour palette?
Though he works with the latest in cutting-edge technology, he still feels the pull to revisit the basics. For example, calligraphy has opened up a world of possibilities for Pierre-Luc, providing fresh inspiration for creative and original logos for films and series.
“The time I spend writing out a word is time I use to find its unique meaning and visual identity, which I can then animate. You have to be open to all art forms.”
Karim El Katari
“Colour grading animated images supports the director’s intention. It’s something that should be felt without being seen. I try to be a colour chameleon.”See
“Experience is my most valuable tool.”See
Like a hockey coach, I strive to ensure everyone is skating in the same direction and playing the same game.See
“You need to have seen many images and to have a practiced eye in order to create visual effects that fit seamlessly into a sequence.”See
"I play with sound the way a painter plays with colour."See
"I am the summation of every meeting and every project I’ve ever been involved with for the last 20 years."See
"I am an image retoucher. I don’t transform an ambiance, I enhance it."See
Perspectives in sound are very important to me. I have a special relationship with sound.See
“I’m a creative techie, but you’ll never see me sacrifice creativity to technology.”See
“I believe a good online editor in advertising must be a creative. We also have to be experts in the tools of the trade and in overcoming obstacles, because in advertising, things move quickly and everything has to be just right!”See